Analyzing the meteoric rise of creatine gums

Photo: Austin Heaton

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Along with whey protein powder, creatine is the most popular, researched and used fitness supplement on the planet, with approximately 50 million users worldwide.

Recently, the use of creatine has grown at an extraordinary rate, and this meteoric rise does not seem to be slowing down anytime soon.

Creatine monohydrate powder remains the leader in the creatine market thanks to its proven effectiveness and reasonable price. However, other variations of creatine have proven to be the main drivers of supplement growth over the past couple of years.

Creatine gummies are the most prominent of these variations, and in the following article we will analyze its current spike in popularity online and future growth expectations.

Increased Google search volume for creatine gummies

Looking at a Google search for the term creatine gum, we can see from the chart below that demand was pretty dormant until around 2022, when the product category really started to explode.

Source: ExplodingTopics.com

Over the past five years, creatine gummies, as a subsection of the creatine category, have grown exponentially and are currently at an all-time high in terms of online traffic.

As of this writing, users search for creatine gum about 40,500 times a month on Google alone, which does not include searches on Amazon.com or other search engines.

Speaking of Amazon, creatine gummies ranked #2 on Amazon’s 25 Best Sellers list in December.

This is an incredible achievement, especially at Christmas time, when the competition for online sales is very fierce.

Creatine Gummies vs Creatine Powder

The exact reason for the increased demand for chewing gum depends on each person, but according to user reviews, there are three primary motives:

  1. Fit: Many users report that creatine gummies are much more convenient for their lifestyle because there is no need to carry around a shaker bottle and mix powder with liquid.

Many users find it easier to take gummies to work or simply eat in the car. The rubbery form could also be much more appealing to people who have never used creatine before.

  1. Taste: Since much of the recent growth in creatine and creatine gum is due to new users, taste is a big factor.

Flavorless creatine, the most popular form of creatine, is not attractive enough to these new users, so creatine gummy manufacturers have developed gummies to taste like traditional gummy bears.

  1. Novelty: People typically love to try new products, and it seems that creatine is no different.

This rubbery form of creatine also happens to make creatine much more appealing to younger demographics who still find fitness supplements too tough.

Creatines continue the growth trend

Although the popularity of creatine gummies has already exploded, the creatine product category as a whole is expected to continue to rise for at least the next seven years.

Source: BusinessResearchInsights.com

As you can see from the chart above, the creatine market is expected to reach a massive $688 million in total sales in 2031, benefiting from a 10.5% annual growth rate.

A few final thoughts

We in the CrossFit community have known about the incredible benefits of creatine for several years now, but it seems like more and more people are catching on.

Whether they’re consuming creatine to build muscle, improve performance, improve cognitive function, or maintain muscle mass, creatine is becoming a staple for millions of new people around the world of all ages and lifestyles.

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Image Source : morningchalkup.com

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