New year, new you? “Transform RVA” Fitness Contest, offering a $4,000 prize for the best 90-day transformation in Richmond

RICHMOND, Va. (WRIC) If you’re ready to get serious about your health but have been waiting for just the right push, how does $4,000 sound?

That’s exactly what two locally owned Richmond-area businesses are offering as the top prize in their inaugural fitness makeover contest, which begins the first week of the new year.

“Transform RVA” is a 90-day fitness transformation competition founded by RVA Iron Gym and No Limits Nutrition, owned by Brandon Garner and Bobby George – and Joe Kincaid.

“I’ve always thought it would be fun to do, and we want to build people’s momentum going into the new year,” Kincaid said of the race.

As of Dec. 22, Garner said the race already has 200 entries, with more than two weeks left until registration closes.

“The goal is just to get 500 people to do this and try to change their lives and get in better shape,” Garner said. “But also, someone is going to win $4,000.”

The contest runs from January 1st to April 5th and offers a lucrative $4,000 cash prize to the first place winner with the best makeover.

  • First place prize: $4,000 cash
  • Second place prize: One year’s supply of protein from No Limits Nutrition Center and one year’s free gym membership from RVA Iron Gym (valued at approximately $1,500)
  • Third place prize: A $200 No Limits gift card and a free three-month gym membership from RVA Iron Gym ($410 value)

Transform RVA is judged on body fat loss, muscle gain/definition and weight change by a panel of five judges ranging from fitness trainers to professional bodybuilders recognized by the International Federation of Bodybuilding and Fitness Professional League.

“I just wanted to do something that the community could do together,” Kincaid said. “You’re competing against each other, but more importantly, you’re competing against yourself.”

The winners of the competition will be announced on April 6 at RVA Fit Day, a joint venture between Garner and Kincaid to bring the Richmond community together to learn about fitness, health and wellness. The first-of-its-kind 2024 event will be held at The Commons, located at 2101 Maywill Street in Richmond.

In addition to announcing the winner of the makeover, Garner says RVA Fit Day provides a space for local brands and vendors to showcase their products and services to better serve and educate the community, and even includes meet-and-greets with fan-favorite exercisers and bodybuilders.

“RVA Fit Day was our way of bringing all these people together under one roof,” explained Garner. “It is the culmination of what everyone has in common, which supports health and well-being, period. It’s about people coming in, getting information and learning things they might not know about.”

The Commons has space for up to 100 vendors, as well as four basketball courts, two grass courts, a stage and much more. Garner said there have been inquiries about participating in the event and she is excited to bring the community together and improve lives after the 12-week challenge.

“My hope is that registrants can develop habits that they can carry with them for the rest of their lives,” Garner said.

Participants do not need to be members of the RVA Iron Gym to enter the race, and entry is free. Learn more about the 90 Day Transformation Challenge can be found hereand registrations can be completed online here. Registration ends on 7.1.

“We want everyone to sign up for it,” Kincaid said. “Anyone can win.”


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