NORTHVILLE TWP. Employees at the newly opened StretchLab are gearing up for a busy month to help those with health and fitness goals for the new year.
The studio, 17941 Haggerty Road, bills itself as a unique wellness concept offering customized stretching treatments for all ages and abilities.
In early December, owner Shawn Byrnes hosted a grand opening event.
January will be the busiest month, said Byrnes, who also owns StretchLab in West Bloomfield. People always invest in their bodies, always in their health, especially in January. It’s a good time for us all to reset.
He said that in January, the studio will offer specials for those interested in learning what StretchLab has to offer.
Our clientele is really anyone and every body,” Byrnes said. It’s for super active people or people trying to get back into being active.
Founded in 2017, StretchLab is part of Xponential Fitness, a large franchise group of boutique fitness brands, and now has over 400 studios across the United States.
When a new client arrives, Byrnes said they first meet with a flexologist for an evaluation that includes questions about activity and mobility and any related issues the person may be experiencing.
“The flexology training program is probably the real reason I invested in StretchLab,” Byrnes said, noting that prospective employees must either have a college degree in exercise science or a related field or have existing bodywork certification before they are eligible to attend the company’s accredited training. program.
StretchLab also uses patented imaging technology to produce scientific results on mobility, activation, posture and symmetry.
This gives a composite score of body tension and restriction, Byrnes said. It helps inform the member and allows the flexologist to modify the stretch. Everyone is different and you may need something different than another member due to your physical condition, medical history, or a goal you are trying to achieve.
He noted that some of the benefits of assisted stretching include improved athletic performance, reduced recovery time, injury prevention and increased flexibility.
“One person came in and said, ‘I’m trying to prepare for the walk across the Mackinac Bridge and I know I have to be more flexible,'” Byrnes said. We try to get specific reasons so we have a good idea of how to tailor the stretch to suit them.
After each stretch, we take notes so when the person comes to the next stretch, they’ve picked up where we left off by making customizations so they can build an actual routine or program around the goals they’re trying to achieve outside of the studio.
For Byrnes, personal experience was instrumental in his decision to invest in StretchLab after a long career in corporate sales and marketing.
After an injury and subsequent surgery several years ago, Byrnes is active and plays squash regularly, and pickle ball stretching was a key part of getting back on the court.
Part of my recovery was prehab before surgery and rehab after surgery, he said. One thing they really emphasized before and after surgery was the importance of staying flexible.
Stretching has really helped improve things for me, she said. I’m able to do more because I’m more flexible and I don’t have as many aches and pains as I did before assisted stretching.”
StretchLab offers a variety of packages starting at $179. The company doesn’t bill health insurance, but many customers can pay for services through HAS or FSA plans, Byrnes said.
In addition to assisted stretching, the studio also has a boutique area for sale with heated massage rollers, elastic straps, support socks and other items.
For more information, call StretchLab at 248-481-5644 or visit stretchlab.com.
Contact editor Laura Colvin at email@example.com or 248-221-8143.
Get the latest metro Detroit headlines delivered to your inbox every morning by subscribing to our daily briefing newsletter.
#goal #Northville #Township #business #people #achieve #fitness #goals
Image Source : www.hometownlife.com