Shahid Akhter, Editor, ETHealthworld, spoke to Vaibhav Jain, Founder and CEO of Aayush Bharat to explore the emerging trends in Ayurvedic treatment, which leverages technology to facilitate diagnosis and treatment.
Ayush is short for Ayurveda, Yoga, Unani, Siddha and Homeopathy. These are all based on the wisdom of traditional treatments. Today we see many people succumbing to lifestyle diseases. We live in an age of strong communication and information that can prevent many diseases and help people survive and thrive. But still we are behind. The challenge I see today is awareness and acceptance. Second, we want quick fixes. We want orders delivered within eight minutes. However, we must understand that the illnesses we get have not come in minutes. Thus, the solution will not come in minutes either. We need to be more patient and we need to be more aware of our bodies. Third, we need to decide where we want to go with Ayush and where to place modern medicine. This conflict or confusion must be resolved effectively.
Let’s take the example of how yoga originated in India and then changed lives all over the world. Ayurveda is the umbrella of yoga and has similar ability. Today, people are not aware of the lifestyle diseases that Ayush can prevent. Second, we look for medicines when we get sick with a chronic disease. How these drugs treat us can be a matter of debate. Ayurveda, on the other hand, has been proven to effectively treat these conditions, including mental health problems and infertility, for several centuries. We need to evaluate how to use traditional care practices and create sustainable, healthy products. Ayush is an area where clinical trials can be done on the right principles and grounds and the regulations need to be framed accordingly. Another key aspect is the introduction of the latest technologies. Today, we have modern equipment and diagnostic practices with the help of technology that can be combined with Ayurveda to develop effective solutions. This can open up many international opportunities for comprehensive and individual treatment.
We are the youngest population in the world, and the young force produces the maximum benefit for the national economy. On the other hand, people die of diabetes or heart attacks at a very young age. If Ayurveda is not utilized properly, India can become one of the sickest countries in the world instead of being the strongest country in the world. The global health market will be worth around $14 trillion by 2030, and the Ayush market in India is currently $16 billion. With a CAGR of 15%, it is expected to reach $40 million by 2027 and $60 billion by 2030. This means that this segment is getting a lot of support from people and Indian government policy is also favorable.
Aayush Bharat: Idea and Concept
When I was working in the US, I was diagnosed with gouty arthritis. At the time I was told that this condition was incurable. I took drugs that didn’t help me and instead killed the effectiveness. However, I was lucky to know an Ayurvedic practitioner in the most remote part of the country who helped me. Today I followed the diet and lifestyle changes he suggested and so far I haven’t had any problems. Many have faced this situation time and time again. Ayush has come to help them. People who have lost all hope are now finding effective Ayush solutions. Coming from India, a country with a rich heritage of Ayurveda and other traditional medical practices, we have an advantage. However, the discovery of Ayush’s experts was still challenging in 2021. There was no platform to find the right Ayurvedic doctor and approach them. So my co-founders Vishal and Abhinav and I sat down to create a platform to help such people. That was the idea behind the birth of Aayush Bharat. At first we started with Ayurveda, but we soon noticed that people also wanted to learn about other traditional practices (yoga, siddha, unani and homeopathy). We thought of integrating all of them and come up with a solution where all Ayush doctors could come from one online location, leverage technology and deliver solutions. Today, they even provide audio and video consultations for people.
Aayush Bharat: A Unifying Platform
We currently cover 60% of the area, but we want to dig deeper into the most remote area of the country. We also plan to establish more than 300 cloud clinics, where these clinics will become delivery centers and telemedicine partners. These centers will become places where you can contact doctors and, if necessary, pick up medicines directly from the clinic.
We are currently working to make these services and products more affordable. AayushBharat has launched highly effective products to improve immunity and male well-being. These products are available on our platform and also on other platforms. Starting with men’s well-being, we expand to other categories. We strive to make the right product at the right price for a larger population, make India healthy and fulfill the dream of Aayush Bharat.
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