Which wellness trends will be big in 2024? Ozempic

The new year brings new opportunities for wellness trends. Ruled the year mental health conversations, COVID Variants and weight loss drugs when we enter the market, we look towards 2024 and which health topics interest consumers the most.

To get an idea of ​​what we might see, we asked experts across the health and wellness space what they expect to make waves in the coming year.

Ozempic “wave effect”

Experts expect trends focused on weight loss to revive in 2024. drugs such as Ozempic becoming more mainstream.

Celebrity endorsements helped new weight loss drugs gain traction. Their popularity also seems to have sparked interest in supplements that make weight loss claims, such as berberinetouted online as “nature’s Ozempic” – although the evidence doesn’t really support that.

“Ozempic will create even more ripple effects in the food, beverage and dietary supplement markets in 2024,” says Frank Jaksch, CEO of Ayana Bio, a company that manufactures bioactive substances. “I expect that the number of products containing berberine will increase.”

He also expects that “snack manufacturers and fast-food chains will offer smaller portions and more nutritious, healthier ingredients in response to changing preferences with Ozempic and this latest wave of health-conscious consumers.”

After a few years of applying dietary culture and relying on movements like body positivity, attitudes can change. According to a recent Forbes Health/OnePoll study, the most important New Year’s resolution for 2024 is to return to physical health – the majority of respondents ranked fitness as their top priority – after a few years of mental health being at the top.

Embracing smart technology

Although millions of Americans have played sports smart watches to follow their Practice, to sleep and other health metrics for a few years now, experts predict that 2024 will bring a new level wearable health technology.

“Scary devices and smartwatches will continue to move beyond monitoring and add new screening capabilities to alert us to health problems before they become bigger problems,” predicts Christine Lemke, founder and CEO of health information company Evidation. “The functionality of these devices continues to shift from passive to proactive.”

Artificial intelligencewhich is already included some health settingswill also be a bigger player next year.

“Your second opinion can come from a computer instead of a doctor as our ability to analyze large data sets and harness artificial intelligence improves,” Lemke adds.

Transition to science

Misinformation will no doubt persist in 2024, but experts say consumers will be more aware of wellness strategies backed by clinical trials and research.

“Consumers expect science-based, high-performance products and services,” according to Mindbody and ClassPass’ annual forecast report.

According to the report, in 2024, “consumers will become increasingly aware of what they put into their bodies and who they listen to for advice, prioritizing research and expertise.”

Forecasters believe the same is true for social media focused on well-being.

“Social media awareness is increasing negative effects on young people’s mental health is likely to lead to a more discerning approach to consuming mental health content online,” says Nicholette Leanza, a licensed professional clinical counselor at mental health company LifeStance Health. “As a result, young people are likely to shift their reliance on online content from authorized influencers to licensed professionals for accurate diagnoses and effective counseling.”

Pay more attention to social connections

Whether it’s personal therapy sessions or group exercise sessions, experts see an increased desire for contact in the following year. isolation caused by the pandemic which has affected our mental health.

“Social activity is valued more than ever before,” says Bob Wright, director of lifestyle education at Hilton Head Health. “Isolation increases baseline stress and therefore baseline inflammation. It can also increase the risk of anxiety, depression, and other mental health challenges. Many people have had a dose of these isolating symptoms in recent years and want more opportunities for healthy socializing.”

The huge popularity / pickle is a perfect example of the desire to increase social fitness, says Teddy Savage, Planet Fitness National Head Trainer.

“(It) brings people together in social settings that allow them to have fun while getting a full-body workout,” he says. “It’s the connection between exercise and functional movement and the desire to connect socially in community settings that make this so magnetic.”

Leanza has also seen a growing demand for in-person therapy sessions, especially among Gen Z patients.

“This shift reflects a desire for more authentic and engaging therapeutic experiences that leverage the benefits of face-to-face interactions—I expect to see this continue to rise in 2024,” he says.

A look towards longevity

Permanent health trends – such as the focus on plant-based eating, sleep health and gut health — show a constant desire live better for longerwhich, according to experts, will remain the priority in 2024.

“Some of the next trends we’re seeing fall under the umbrella of longevity and self-care,” says David Chesworth, program director and exercise physiologist at Hilton Head Health. “In general, the concept of longevity has been and continues to be a hot topic. In fact, many of the (previously mentioned) trends that have emerged in recent years have emerged because of this.”

In addition to nutrition and sleep, some people are turning to exercise to prolong life. As a Mindbody and ClassPass report notes, “nearly 30% of consumers say they exercise to live a long and healthy life, and more than a third of consumers exercise specifically for longevity.”

Another essential part of self-care and longevity? Rest and recovery, which Savage has also paid more attention to.

“This really blew up with things like cold plunge“People are looking for cutting-edge ways to treat their bodies after a workout or just diving deeper into the intrinsic benefits of cold therapy and restorative techniques.”

Heat therapy is also a growing trend, according to a report by Mindbody and ClassPass, which states that the rise of combination therapies – both hot and cold – is likely to be next.

Rest and recovery are even on their way to the tourism industry with the help of “wellness tourism”, which is a travel idea focused on health and well-being.

“We’re seeing more people looking for trips that focus on things like yoga, breathing techniques, skill development, recreation, self-care, aging gracefully, and joyful, stress-free activities,” says Chesworth.

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